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As is the case internationally, Nissan has a strong presence in the motorsport world in the Middle East region, especially through its long-standing sponsorship of the Abu Dhabi Desert Challenge. After winning a number of local and international competitions, the Nissan Patrol also proved to be a good competitor in desert racing.
The task of Nissan is not just to sell cars or to transcend the limits of what can be done technologically, however, it is also well aware of the value of the social position of businesses and how they can have a positive impact on the world surrounding them and on a broader scale, and a notable example of this dedication is the 'Can Safely' initiative, which comes in collaboration with Nissan and the Khalifa Student Empowerment Project, the goal is to create a relationship between the public and private sectors with the intention of instilling a concept of protection and awareness in the minds of university students in the United Arab Emirates, thus encouraging them to become "agents of change" in their societies.
Free accident and paints no major issues
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