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The auto industry posted the highest annual loss in the company's history in 2006 at
$12.7 billion, and it was projected that it would not return to profits until 2009. However, in the second quarter of 2007, Ford shocked Wall Street with a profit of $750 million.
Despite the gains, the firm finished the year with a loss of $2.7 billion, largely due to Volvo's turnaround financing.
On June 2, 2008, Ford sold Jaguar and its Land Rover operations to Tata Motors for more than $2.3 billion. In January 2008, Ford released a website detailing the ten Ford Tough Rules created, as well as the M-series webisodes that parodied the COPS TV show.
During November 2008, Ford, along with Chrysler and General Motors, requested financial help at Legislative hearings in Washington, DC In the face of worsening circumstances arising from the auto industry crisis. The three businesses proposed action plans for the sustainability of this business.
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